Selling to the new elite : discover the secret to winning over your wealthiest prospects /
Jim Taylor, Stephen Kraus, and Doug Harrison.
- New York : American Management Association, c2011.
- xvi, 253 p. : ill. ; 24 cm.
Includes index.
The desire to acquire -- The passion of the salesperson -- The passion of the prospect -- The passion of the product -- Theory into practice : thirteen expressions of passion in selling -- From passion to execution.