Metz, Adam. <br/><br/>
The social customer :  how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers / 
Adam Metz. 
 - New York :  McGraw-Hill,  c2012. 
 - xxii, 279 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071759182 (hbk.) 0071759182 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management.<br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.812  / MET 2012