TY  - BOOK
AU  - Metz,Adam
TI  - The social customer: how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers 
SN  - 9780071759182 (hbk.)
U1  - 658.812 
PY  - 2012///
CY  - New York
PB  - McGraw-Hill
KW  - Customer relations
KW  - Management
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index
ER  -