Day, George S. <br/><br/>
Strategy from the outside in :  profiting from customer value / 
George S. Day, Christine Moorman. 
 - New York, N.Y. :  McGraw-Hill,  c2010. 
 - iv, 312 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071742290 (hbk.) 0071742298 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Customer relations.
<br/><br/><label>Dewey Class. No.: </label>658.802  / DAY 2010