TY  - BOOK
AU  - Day,George S.
AU  - Moorman,Christine
TI  - Strategy from the outside in: profiting from customer value 
SN  - 9780071742290 (hbk.)
U1  - 658.802 
PY  - 2010///
CY  - New York, N.Y.
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Customer relations
N1  - Includes bibliographical references and index
ER  -