Winning the customer : turn consumers into fans and get them to spend more /
Lou Imbriano, Elizabeth King.
- New York, N.Y. : McGraw-Hill, c2012.
- xxi, 214 p. ; 24 cm.
Includes index.
9780071775267 (hbk.) 0071775269 (hbk.)
Marketing. Creative ability in business. Consumer satisfaction. Customer services.