TY - BOOK AU - Solis,Brian TI - Engage!: the complete guide for brands and businesses to build, cultivate, and measure success in the new web SN - 9781118003763 (pbk.) U1 - 658.872 PY - 2011/// CY - Hoboken, N.J. PB - John Wiley KW - Internet marketing KW - Social media KW - Economic aspects KW - Customer relations KW - Online social networks N1 - Includes bibliographical references and index ER -