McDonald, Malcolm. <br/><br/>
Marketing plans for services :  a complete guide / 
Malcolm McDonald, Adrian Payne, and Pennie Frow. 
 - 3rd ed. 
 - Chichester, West Sussex :  Wiley,  2011. 
 - xv, 495 p. ;  ill. :  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780470979099 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Service industries--Planning.
<br/><br/><label>Dewey Class. No.: </label>658.802  / MAC 2011