Taylor, Eric,  1963- <br/><br/>
Mastering the world of marketing :  the ultimate training resource from the biggest names in marketing / 
Eric Taylor, David Riklan. 
 - Hoboken, N.J. :  Wiley,  2011. 
 - xv, 270 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780470888414 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Success in business.
<br/><br/><label>Dewey Class. No.: </label>658.8  / TAY 2011