TY  - BOOK
AU  - Taylor,Eric
AU  - Riklan,David
TI  - Mastering the world of marketing: the ultimate training resource from the biggest names in marketing 
SN  - 9780470888414 (pbk.)
U1  - 658.8 
PY  - 2011///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Marketing
KW  - Success in business
N1  - Includes bibliographical references and index
ER  -