Pricken, Mario, <br/><br/>
Creative strategies :  idea management for marketing, advertising, media and design / 
Mario Pricken. 
 - 311 pages :  colour illustrations ;  27 cm 
<br/><br/> Originally published in German under title: Clou : strategisches Ideenmanagement in Marketing, Werbung, Medien & Design. Mainz : Schmidt, 2009. 
<br/><br/>Includes bibliographical references (pages 309-311) and index. 
<br/><br/><label>ISBN: </label>9780500515402 0500515409 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns.<br/>Advertising<br/>Creativity in advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1  / PRI 2010