TY  - BOOK
AU  - Pricken,Mario
TI  - Creative strategies: idea management for marketing, advertising, media and design 
SN  - 9780500515402
U1  - 659.1 
PY  - 2010///
CY  - New York, N.Y.
PB  - Thames & Hudson
KW  - Advertising campaigns
KW  - Advertising
KW  - Creativity in advertising
N1  - Originally published in German under title: Clou : strategisches Ideenmanagement in Marketing, Werbung, Medien & Design. Mainz : Schmidt, 2009; Includes bibliographical references (pages 309-311) and index
ER  -