Manheim, Jarol B.,  1946- <br/><br/>
Strategy in information and influence campaigns  how policy advocates, social movements, insurgent groups, corporations, governments, and others get what they want /  [electronic resource] : 
Jarol B. Manheim. 
 - New York :  Routledge,  c2011. 
 - 1 online resource (xiv, 323 p.) :  ill. 
<br/><br/>Includes bibliographical references (p. [275]-304) and index. 
<br/><br/>Points of origin -- Information and influence campaigns -- Strategy and tactics in campaign communication I : winning the argument -- Strategy and tactics in campaign communication ii : shaping the decision -- Networks and netwaves : organizing for influence -- Riding the waves : strategy and tactics in network activation -- Feeling the pressure : the dimensionality of targets -- Guarding the castle : deterring, deflecting, minimizing or defeating information and influence campaigns -- Information, and influence. 
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<br/><br/><br/>Mode of access: World Wide Web. 
<br/><br/><label>ISBN: </label>9780203833285 (ebk : PDF) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in politics--United States.<br/>Public relations and politics--United States.<br/>Lobbying--United States.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>Dewey Class. No.: </label>322.40973