Tian, Kelly.

Consumer-citizens of China the role of foreign brands in the imagined future China / [electronic resource] : Kelly Tian and Lily Dong. - Abingdon, Oxon ; New York : Routledge, 2011. - 1 online resource (xix, 147 p.) - Routledge contemporary China series ; 60 . - Routledge contemporary China series ; 60. .

Includes bibliographical references and index.




Mode of access: World Wide Web.

9780203840115 (ebk : PDF)


Consumers--Psychology.--China
Brand choice--Psychological aspects.--China
Nationalism--China.


China--Civilization--Foreign influences.


Electronic books.

306.30951