Power of scandal : semiotic and pragmatic in mass media /
Semiotic and pragmatic in mass media
Johannes Ehrat.
- Toronto ; Buffalo [N.Y.] : University of Toronto Press, c2011.
- xvi, 407 p. : ill. ; 24 cm.
- Toronto studies in semiotics and communication .
- Toronto studies in semiotics and communication. .
Includes bibliographical references (p. [379]-402) and index.
A theoretical approach to the nature of media scandal. How scandal research tends to treat the achievement of media scandals ; Scandal as logic : ideal and sanction ; Scandal as industrial product and institutional practice ; Media scandals and what they are not ; Video-truths ; Comprehending media scandals from media ; Publicity narrative as precondition of scandals -- What is publicity, the public sphere?. Publicity as methodological construct ; Publicity as simulacrum ; Publicity and meaning as subsistence ; Semiotic as theory of formal and concrete meaning -- Semiotic of publicity. Publicity as teleology ; Legitimacy ; Public opinion as historical-cultural role relation ; Public opinion as theatre ; Public opinion operates by constructing the role of enunciation instance -- Publicity in media theory. Media : functional or semiotic? ; Is there a need for a separate semiotic media theory? ; Signs of society ; Functions of the three correlates in the media sign ; Technological determination or sign process : the case of televangelism ; Godcasting : meaning apparatuses of religious self-display -- From Jubilation to scandal. Religious meaning outside of public opinion ; Television studies and aesthetic form ; Media construction of religious space and time ; The call forward ; Witnessing ; PrayTV yields to PreyTV : acts of televangelist authority ; Primordial scandal religion -- Judgement : bringing into scandal-position. Scandal technique ; Investigative journalism and objectivity ; Metatexts : simplifying sanctions in public opinion texts ; Deduction classes of scandal -- The course of the scandal pro-gram. Media scandal methods ; Event : how destination in the Shanley story created the scandal ; The role structure of the Shanley story ; Two discursive scandal constructions ; Reality : news practice between reality determination and satirical alienation -- Effect and reality of scandal. Scandal as objectivity effect ; Objective scandal effects ; Critique of subjectivity approaches and functionalism ; Scandal effect as semiotic ; Institutions as pragmatic predetermination of purpose ; Delegitimization of an institution as purpose of media scandals -- Conclusion.