TY  - BOOK
AU  - Gitomer,Jeffrey H.
TI  - Social boom!: how to master business social media to brand yourself, sell yourself, sell your product, dominate your industry market, save your butt, rake in the cash, and grind your competition into the dirt--by the global authority on sales, attitude, trust, and loyalty 
SN  - 9780132686051 (hbk.)
U1  - 658.872 
PY  - 2011///
CY  - Upper Saddle River, N.J.
PB  - FT Press
KW  - Facebook (Electronic resource)
KW  - LinkedIn (Electronic resource)
KW  - Twitter
KW  - YouTube (Electronic resource)
KW  - Internet marketing
KW  - Internet advertising
N1  - Includes bibliographical references
ER  -