Naked marketing : how the 4Ps have destroyed business and what to do about it /
Sue Nelson.
- Gloucestershire, GL : Management Books 2000, 2010.
- 270 p. : ill. ; 21 cm.
Includes bibliographical references and index.
9781852526351 (pbk.) 1852526351 (pbk.)
Marketing. Business failures--Case studies. Success in business.