Kelley, Tom, 1955-

The ten faces of innovation : IDEO's strategies for beating the devil's advocate & driving creativity throughout your organization / Tom Kelley, with Jonathan Littman. - London : Profile, 2008. - xi, 273 p. : ill. ; 20 cm.

Originally published: New York, Currency Books, 2006. Includes index.

Reveals the strategies this major design firm uses to foster innovative thinking throughout the organization and to overcome the naysayers who stifle creativity. Drawing on nearly 20 years of experience, Kelley identifies ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. --From publisher description.

9781846680311 (pbk.)


Creative ability in business.
Technological innovations.

658.4063 / KEL 2008