From brand vision to brand evaluation : the strategic process of growing and strengthening brands /
Leslie de Chernatony.
- 3rd ed.
- Amsterdam : Elsevier/Butterworth-Heinemann, 2010.
- xvi, 376 p. : ill. ; 23 cm.
Previous ed.: 2006.
Includes bibliographical references (p. [361]-370) and index.
9781856177733 (pbk.) 1856177734 (pbk.)
Brand name products. Trademarks. Product management.