TY  - BOOK
AU  - De Chernatony,L.
TI  - From brand vision to brand evaluation: the strategic process of growing and strengthening brands 
SN  - 9781856177733 (pbk.)
U1  - 658.827 
PY  - 2010///
CY  - Amsterdam
PB  - Elsevier/Butterworth-Heinemann
KW  - Brand name products
KW  - Trademarks
KW  - Product management
N1  - Previous ed.: 2006; Includes bibliographical references (p. [361]-370) and index
ER  -