Jackson, Steve.
Cult of analytics : driving online marketing strategies using Web analytics /
Steve Jackson.
- 1st ed.
- Amsterdam : Elsevier/Butterworth-Heinemann, 2009.
- xviii, 265 p. : ill. ; 25 cm.
- E-marketing essentials .
- E-marketing essentials. .
Includes index.
9781856176118 (pbk.) 1856176118 (pbk.)
Internet marketing.
Web usage mining.
658.872 / JAC 2009