Blackwell, Roger D. Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel ; adapted by Pai Di-ching, Norjaya Mohd. Yasin, Wan Jooria Hood. - xxvii, 639 pages : colour illustrations ; 28 cm. Includes bibliographical references and index. ISBN: 9789814336918 (paperback) 9814336912 (paperback) Subjects--Topical Terms: Consumer behavior.Marketing research. Dewey Class. No.: 658.8342 / BLA 2012