Laursen, Gert H. N. <br/><br/>
Business analytics for sales and marketing managers :  how to compete in the information age / 
Gert H.N. Laursen. 
 - Hoboken, N.J. :  Wiley,  c2011. 
 - xiii, 242 p. :  ill. ;  24 cm. 
 - Wiley and SAS business series .
 - Wiley and SAS business series. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780470912867 (hbk.) 0470912863 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers' preferences--Research.<br/>Consumers--Research.
<br/><br/><label>Dewey Class. No.: </label>658.834  / LAU 2011