The evolution of integrated marketing communications :  the customer-driven marketplace / 
edited by Don E. Schultz, Charles H. Patti and Philip J. Kitchen. 
 - London ;  New York :  Routledge,  c2011. 
 - viii, 134 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780415668927 (hbk.) 0415668921 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Customer services.
<br/><br/><label>Dewey Class. No.: </label>658.802  / EVO 2011