TY  - BOOK
AU  - Schultz,Don
AU  - Patti,Charles H.
AU  - Kitchen,Philip J.
TI  - The evolution of integrated marketing communications: the customer-driven marketplace 
SN  - 9780415668927 (hbk.)
U1  - 658.802 
PY  - 2011///
CY  - London, New York
PB  - Routledge
KW  - Communication in marketing
KW  - Customer services
N1  - Includes bibliographical references and index
ER  -