The public relations handbook / 
edited by Alison Theaker. 
 - 4th ed. 
 - London ;  New York :  Routledge,  c2012. 
 - xvi, 487 p. :  ill. ;  26 cm. 
 - Media practice .
 - Media practice. .
<br/><br/> Rev. ed. of: The public relations handbook / Alison Theaker. 3rd ed. 2008. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780415598132 (hbk.) 0415598133 (hbk.) 9780415598149 (pbk.) 0415598141 (pbk.) 9780203804827 (ebk.) 0203804821 (ebk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Corporations--Public relations.<br/>Public relations--Management
<br/><br/><label>Dewey Class. No.: </label>659.2  / PUB 2012