E-commerce : business, technology, society /
Kenneth C. Laudon, Carol Guercio Traver.
- 8th ed.
- Upper Saddle River, N.J. : Pearson, c2012.
- xxxviii, 813, [47] p. : ill. ; 27 cm.
Includes bibliographical references (p. R-15) and index.
9780138018818 (hbk.) 0138018812 (hbk.)
Electronic commerce. Internet marketing. Information technology.