Armstrong, Gary Marketing : an introduction / Gary Armstrong, Philip Kotler. - 11th ed. - Boston, MA : Prentice Hall, c2013. - xxviii, 506, [111] p. : ill. (chiefly col.) ; 28 cm. Includes bibliographical references and index. ISBN: 9780132744034 (pbk.) 0132744031 (pbk.) Subjects--Topical Terms: Marketing. Dewey Class. No.: 658.8 / ARM 2013