Wilson, Alan M.
Marketing research : an integrated approach /
Alan Wilson.
- 3rd ed.
- Harlow : Financial Times/Prentice Hall, c2012.
- xxii, 410 p. : col. ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)
9780273718703 (pbk.)
Marketing research.
658.83 / WIL 2012