TY  - BOOK
AU  - Johnson,Dennis W.
TI  - Campaigning in the twenty-first century: a whole new ballgame? 
SN  - 9780415800372 (hbk.)
U1  - 324.70973 
PY  - 2011///
CY  - New York, London
PB  - Routledge
KW  - Political campaigns
KW  - United States
KW  - Campaign management
KW  - Politics and government
KW  - 21st century
N1  - Includes bibliographical references (p. [129]-132) and index; The modern campaign -- Communicating with voters : the new media -- Communicating with voters : the old media -- Fundraising -- Independent voices -- Taking the pulse of the electorate -- Voter identification, contact, and mobilization -- Campaigning in the next decade
ER  -