Mahon, Nik. <br/><br/>
Ideation / 
Nik Mahon. 
 - Lausanne :  AVA Academia,  2011. 
 - 183 p. :  ill. (chiefly col.) ;  23 cm. 
 - Basics advertising ;  3 .
<br/><br/> "Idea generation : the formation of ideas and concepts"--Cover. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9782940411504 (pbk.) 2940411506 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns.<br/>Advertising.<br/>Creative ability.
<br/><br/><label>Dewey Class. No.: </label>659.1  / MAH 2011