Williams, Eliza. How 30 great ads were made : from idea to campaign / How thirty great ads were made Eliza Williams. - London : Laurence King, 2012. - 224 p. : ill. (some col.) ; 28 cm. ISBN: 9781856698214 (pbk.) 1856698211 (pbk.) Subjects--Topical Terms: AdvertisingAdvertising--History--21st century.Advertising--Case studies.Advertising campaigns--Case studies. Dewey Class. No.: 659.113 / WIL 2012