TY - BOOK AU - Williams,Eliza TI - How 30 great ads were made: from idea to campaign SN - 9781856698214 (pbk.) U1 - 659.113 PY - 2012/// CY - London PB - Laurence King KW - Advertising KW - History KW - 21st century KW - Case studies KW - Advertising campaigns ER -