Morgan, John,  1961- <br/><br/>
Brand against the machine :  how to build your brand, cut through the marketing noise, and stand out from the competition / 
John Morgan. 
 - Hoboken, NJ :  John Wiley,  c2012. 
 - xiv, 210 p. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781118103524 (hbk.) 1118103521 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.827  / MOR 2012