TY  - BOOK
AU  - Morgan,John
TI  - Brand against the machine: how to build your brand, cut through the marketing noise, and stand out from the competition 
SN  - 9781118103524 (hbk.)
U1  - 658.827 
PY  - 2012///
CY  - Hoboken, NJ
PB  - John Wiley
KW  - Branding (Marketing)
N1  - Includes index
ER  -