Solomon, Michael R.

Consumer behavior : buying, having, and being / Michael R. Solomon. - 10th ed. - Upper Saddle River, N.J. : Pearson, c2013. - xxiv, 614 p. : col. ill. ; 29 cm.

Includes bibliographical references and indexes.

9780132671842 (hbk.) 0132671840 (hbk.)


Consumer behavior.
Market surveys.

658.8342 / SOL 2013