Ramaswamy, Venkatram. <br/><br/>
The power of co-creation :  build it with them to boost growth, productivity, and profits / 
Venkat Ramaswamy, Francis Gouillart. 
 - New York, N.Y. :  Free Press,  c2010. 
 - ix, 276 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781451623543 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Creative ability in business.<br/>Business networks.<br/>Interorganizational relations.
<br/><br/><label>Dewey Class. No.: </label>658.40714  / RAM 2010