TY  - BOOK
AU  - Ramaswamy,Venkatram
AU  - Gouillart,Francis J.
TI  - The power of co-creation: build it with them to boost growth, productivity, and profits 
SN  - 9781451623543 (pbk.)
U1  - 658.40714 
PY  - 2010///
CY  - New York, N.Y.
PB  - Free Press
KW  - Creative ability in business
KW  - Business networks
KW  - Interorganizational relations
N1  - Includes bibliographical references and index
ER  -