Ries, Eric, 1978-

The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses / Eric Ries. - 1st ed. - New York, N.Y. : Crown Business, c2011. - 320 p. : ill. ; 22 cm.

Includes bibliographical references and index.

9780307887894 (hbk.) 0307887898 (hbk.)


New business enterprises.
Consumers' preferences.
Organizational effectiveness.

658.11 / RIE 2011