The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses /
Eric Ries.
- 1st ed.
- New York, N.Y. : Crown Business, c2011.
- 320 p. : ill. ; 22 cm.
Includes bibliographical references and index.
9780307887894 (hbk.) 0307887898 (hbk.)
New business enterprises. Consumers' preferences. Organizational effectiveness.