Lindström, Martin, 1970-

Brandwashed [tricks companies use to manipulate our minds and persuade us to buy] / [sound recording] : Martin Lindström ; foreword by Morgan Spurlock. - [New York, N.Y.] : Random House Audio, p2011. - 9 sound discs (630 min.) : digital ; 4 3/4 in.

Unabridged. Compact discs. Subtitle from container.

Read by Dan Woren.

Martin Lindstrom offers an insider's guide to the marketing industry, shedding light on long-held secrets and tricks of the trade. Here, listeners will discover how advertisers intentionally target children, how men react to provocative ads, and how marketers capitalize on public panic and paranoia.

9780307943330 (container : set of 9 audio CDs) 030794333X


Consumer behavior.
Consumers--Psychology.
Brand choice--Psychological aspects.
Audiobooks.

658.834 / LIN 2011