The social media MBA : your competitive edge in social media strategy development & delivery /
Christer Holloman ; co-authors, Eb Adeyeri ... [et al.].
- Chichester, West Sussex: John Wiley, c2012.
- x, 265 p. : ill. ; 24 cm.
Includes index.
9781119963233 (hbk.) 1119963230 (hbk.)
Information technology--Management. Social media. Customer relations. Internet marketing. Branding (Marketing)