Holloman, Christer.

The social media MBA : your competitive edge in social media strategy development & delivery / Christer Holloman ; co-authors, Eb Adeyeri ... [et al.]. - Chichester, West Sussex: John Wiley, c2012. - x, 265 p. : ill. ; 24 cm.

Includes index.

9781119963233 (hbk.) 1119963230 (hbk.)


Information technology--Management.
Social media.
Customer relations.
Internet marketing.
Branding (Marketing)

658.872 / HOL 2012