TY  - BOOK
AU  - Holloman,Christer
AU  - Adeyeri,Eb
TI  - The social media MBA: your competitive edge in social media strategy development & delivery 
SN  - 9781119963233 (hbk.)
U1  - 658.872 
PY  - 2012///
CY  - Chichester, West Sussex
PB  - John Wiley
KW  - Information technology
KW  - Management
KW  - Social media
KW  - Customer relations
KW  - Internet marketing
KW  - Branding (Marketing)
N1  - Includes index
ER  -