Social media marketing :  a strategic approach / 
Melissa S. Barker ... [et al.] 
 - 1st ed. 
 - Mason, OH :  South-Western, Cengage Learning,  c2013. 
 - xv, 380 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780538480871 (pbk.) 0538480874 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Textbooks.<br/>Social media--Textbooks.<br/>Internet marketing--Textbooks.
<br/><br/><label>Dewey Class. No.: </label>658.872  / SOC 2013