TY  - BOOK
TI  - Social media marketing: a strategic approach 
SN  - 9780538480871 (pbk.)
U1  - 658.872 
PY  - 2013///
CY  - Mason, OH
PB  - South-Western, Cengage Learning
KW  - Marketing
KW  - Textbooks
KW  - Social media
KW  - Internet marketing
N1  - Includes bibliographical references and index
ER  -