Advertising :  an integrated marketing communication perspective / 
George E. Belch ... [et al.]. 
 - 2nd ed. 
 - North Ryde, N.S.W. :  McGraw-Hill Australia,  c2012. 
 - xxviii, 644 p. :  col. ill. ;  26 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780070997981 (pbk.) 0070997985 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>659.1  / ADV 2012