TY  - BOOK
AU  - Picard,Robert G.
ED  - ebrary, Inc.
TI  - The economics and financing of media companies
AV  - P96.E25 P528 2011eb
U1  - 338.4/730223 22
PY  - 2011///
CY  - New York
PB  - Fordham University Press
KW  - Mass media
KW  - Economic aspects
KW  - Finance
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms; Electronic reproduction; Palo Alto, Calif.; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://ezproxy.taylors.edu.my/login?url=http://site.ebrary.com/lib/taylorscollege/Doc?id=10481012
ER  -