Hospitality marketing and consumer behavior : creating memorable experiences / editor, Vinnie Jauhari, PhD. - 1 online resource. - Advances in hospitality and tourism book series . - Advances in hospitality and tourism book series. . Includes bibliographical references and index. ISBN: 9781315341996 1315341999 LCCN: 2016-058093 Subjects--Topical Terms: Hospitality industry--Marketing.Consumer behavior. Index Terms--Genre/Form: Electronic books. Dewey Class. No.: 647.94068/8