TY  - BOOK
AU  - Mathews,Brian
ED  - ebrary, Inc.
TI  - Marketing today's academic library: a bold new approach to communicating with students 
AV  - Z716.3 .M344 2009eb
U1  - 021.7 22
PY  - 2009///
CY  - Chicago
PB  - American Library Association
KW  - Academic libraries
KW  - Marketing
KW  - Public relations
KW  - Libraries and students
KW  - Advertising
KW  - Libraries
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together; Electronic reproduction; Palo Alto, Calif.; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://ezproxy.taylors.edu.my/login?url=http://site.ebrary.com/lib/taylorscollege/Doc?id=10492921
ER  -