Tyson, William,  1949- <br/><br/>
Pitch perfect  communicating with traditional and social media for scholars, researchers, and academic leaders /  [electronic resource] : 
William Tyson ; foreword by Robert Zemsky. 
 - 1st ed. 
 - Sterling, Va. :  Stylus,  2010. 
 - xvi, 224 p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2011. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Universities and colleges--Public relations--United States.<br/>Communication in education--United States.<br/>Mass media and education--United States.<br/>College teachers--Professional relationships--United States.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>LB2342.8  / .T97 2010eb 
<br/><br/><label>Dewey Class. No.: </label>659.2/937873