TY - BOOK AU - Tyson,William ED - ebrary, Inc. TI - Pitch perfect: communicating with traditional and social media for scholars, researchers, and academic leaders AV - LB2342.8 .T97 2010eb U1 - 659.2/937873 22 PY - 2010/// CY - Sterling, Va. PB - Stylus KW - Universities and colleges KW - Public relations KW - United States KW - Communication in education KW - Mass media and education KW - College teachers KW - Professional relationships KW - Electronic books KW - local N1 - Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries UR - http://ezproxy.taylors.edu.my/login?url=http://site.ebrary.com/lib/taylorscollege/Doc?id=10545773 ER -